The Asset Locker — Brand & Digital Asset Management for Teams

The Asset Locker is a brand and digital asset management (DAM) platform for teams who have outgrown shared drives. Upload, organize, version, share, and approve assets in one place — with comments, approval workflows, custom CDN domains, and AI-assisted tagging built in.

What is The Asset Locker?

The Asset Locker is a multi-tenant SaaS for managing brand assets — logos, photography, video, PDFs, social-ready images, and more. Each customer gets a private, branded library with role-based access, approval workflows, and a global CDN that serves files from your own domain.

Who is it for?

Marketing teams, in-house creative teams, agencies, and small businesses that need a single source of truth for their brand assets. If you have ever asked “where is the latest logo?” or sent the wrong version of an image to a partner, the Asset Locker solves that.

Free image tools — no signup required

Guides & resources

Why teams pick The Asset Locker over a shared drive

Shared drives like Dropbox and Google Drive were designed for general file storage, not brand assets. They lack the structure that creative teams need: there's no concept of asset versioning beyond a basic file history, no approval workflow when work needs sign-off, no way to comment directly on a specific frame of a video or a region of an image, no shareable client-facing links with custom branding, and no central registry of which version of a logo is the current one. The Asset Locker adds all of that on top of file storage you already understand.

How does The Asset Locker work?

Upload files via drag and drop or direct from Adobe Creative Cloud through the included plugin. Files are stored on a global content delivery network (CDN) so they load fast for clients anywhere in the world. Each asset gets a stable URL that does not change when you upload a new version, so existing references in CMS pages, marketing emails, and partner systems keep working. Apply approval workflows so the right people sign off before a file is marked production-ready. Drop time-anchored comments on video, region pins on images, and threaded discussions on every asset. Share entire collections via a branded portal with custom typography, header image, and message — your client never sees our brand unless you want them to.

Built on web standards

The Asset Locker follows the open standards that make the modern web work: WCAG accessibility guidelines for alt text and contrast, Schema.org structured data for search visibility, the EXIF metadata standard for photo information, and modern image formats like WebP and AVIF for performance. We do not lock you into a proprietary format — every asset can be downloaded in its original encoding any time you want it.